They Spared No Expense For Custom Monogrammed Candy
No, really. They spared no expense at all.
I was in California for the wedding of my friend Margit. She was marrying a great guy named Michael. Well, I assumed he was a great guy. I’d never met him. For that matter, I’d only met Margit once. (Some Weirdo From the Internet Showed Up At Her Wedding.) But, I’d known Margit a long time.
The wedding was a full on production. Both Margit and Michael were Shakespearian actors. And apparently so were all their friends. The ceremony was choreographed with the attention of a stage production. Each bridesmaid and groomsman entered to her or his own theme music. The groom entered to the Star Wars imperial march. Of course, the costumes were coordinated; tuxes and matching bridesmaid dresses.
The dinner was equally an event. A gorgeous hall that was decorated beautifully. There was chicken and garlic mashed potatoes, dances and speeches. The cake was lovely. But, what really set tone for the entire event were the monogrammed candies. Not content for dinner mints, or those cool ones that look like the marshmellows from Lucky Charms cereal. Each dinner guest got their own tiny box full of candies. I estimated there were perhaps 200-250 guests. That’s a lot of monogrammed candy.
We each have our strengths and we each have our areas that we probably shouldn’t attempt to make a living in. One of those areas for me is whomever is responsible for creating and approving logos. Google recently switched their logo to use a new font. Many of my friends hated it. They didn’t say, “I don’t like the new Google logo.” They said, I hate the new Google logo.
How do you hate a logo? I don’t get it. But, I’ve read thousands of words written on what a mistake Google made in choosing the new logo, or specifically the new font. I don’t understand how a corporate logo could engender those emotions.
I do, of course, understand the importance of logos. A friend pointed out that the logo of a popular truck brand bears a more than coincidental similarity to female anatomy.
Do you think they did it on purpose?
Probably. They are targeting men.
I’m glad that there are people to worry about such things. I’m even more glad it’s not me. I feel that sometimes I can see what a company is trying to do with a logo. Other times, more often, I have no clue.
Which is why I was so excited to open my box of custom monogrammed candy that Michael and Margit had made especially for their friends and family. I know they had them made special because there was a card tied to the top of the small box that said so.
As I removed the lid and dumped the candies into my hand I had to laugh. Yep. Custom monograms indeed.
Rodney M Bliss is an author, columnist and IT Consultant. His blog updates every weekday at 7:00 AM Mountain Time. He lives in Pleasant Grove, UT with his lovely wife, thirteen children and grandchildren.
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