I Found The Halftime Show Boring. . .And That’s Just What the NFL Wanted

You either saw ir, or you’ve undoubtably heard about it. The Super Bowl was last Sunday. People typically watch the Super Bowl for one of three reasons:

1. The commercials

2. The halftime show

3. The 22 guys on the field in between commercials and the halftime show

Like 110,000,000 other people, I watched the game. I saw it with my 21 year old daughter. It was a pretty good game (except that obvious offensive pass interference at the beginning of the 3rd quarter.) And I guess the commercials were good. I didn’t really notice them this year.

But, the halftime show was why many people tuned in. I knew how Snoop Dogg was, but the rest were mostly unknown to me. (I fell asleep before Eminem appeared. But, even with that, I couldn’t name a single Snoop Dogg or Eminem song. I kept asking my daughter, “Who is that?”

In case you are like me, the other performers were:

• Mary J. Bilge
• Kendrick Lamar
• Dr. Dare
• 50 Cent

I don’t know the performers and I don’t know their music. I fell asleep just a few minutes in. These are not people I’d pay to go see. I wouldn’t buy their music. And if it came on, I’d probably change channels.

It’s not for me.

It wasn’t supposed to be.

Social media sites are full of people (mostly my age) complaining about how terrible the show was. How the NFL totally blew it. Horrible. Terrible. Awful.

Personally, I think the NFL knew exactly what it was doing. You know who was excited about the halftime show? People my daughter’s age.

Guess who the NFL wants to attract to the game?

Exactly, people my daughter’s age. The NFL is hoping they come for the show and stay for the game.

Did you know that halftime performers don’t get paid? In fact, it costs them money to perform. Why? Because the halftime show is a ticket to increased sales.

So, if you didn’t like the halftime show, that’s okay. Just realize that the NFL intentionally picked a show you didn’t like.

Stay safe

Rodney M Bliss is an author, columnist and IT Consultant. His blog updates every weekday. He lives in Pleasant Grove, UT with his lovely wife, thirteen children and grandchildren. Order Miscellany II, an anthology including his latest short story, “The Mercy System” here

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